Before
After
This year, Shady Grove Landscape Company took on the arduous task of coming up with a new logo and branding for our company. As much as we loved our old one, the colors just screamed 1997 and we all agreed that the tree was too generic and bonsai looking to be evocative of a shady grove.
Along with a new logo, the tagline, ‘Vision accomplished’ was developed as Shady Grove’s new marketing tool. When we sat down to work on the renovation of the trademarks of our company, part of the creative process was to give a name to what we do. What an assignment! Think about your job. Can you sum up the complexity of what you do every day in a handful of words? After months of work and countless false starts, we believe that this two-word phrase really sums up our goal: Vision Accomplished – To have the vision and then to make it happen.
The creative process really is just that. A PROCESS. Three talented artists contributed their time and efforts towards the goal of a new branding for Shady Grove. Just for fun, here are a few of the ones on the cutting floor. We are still considering putting the leaf flames on the side of the trucks!
** Please note that all of the images are property of the artist and Shady Grove Landscape Company. May not be reproduced without express written permission by both.
